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Monsters of Mican download the new for apple12/27/2023 ![]() Less than a year later, the launch of The Beast Unleashed is set to follow. While Monster has revealed few details about drink's flavors, look or target audience, Sacks says it ‘will leverage Monster’s brand equity, while carving out its own unique space in the beverage alcohol sector and will be distinguishable from the many hard seltzer brands that have become so ubiquitous over the last several years’. ![]() Monster labelled this acquisition as its ‘springboard to enter the alcoholic beverage sector’, gaining a fully in-place infrastructure, including people, distribution and licenses, along with alcoholic beverage development expertise and manufacturing capabilities in the industry. Net sales for Monster’s Alcohol Brands segment, which is comprised of the various craft beers and hard seltzers purchased as part of the CANarchy transaction on February 17, 2022, were $32.4m for Q2, 2022 (this being Monster's first full quarter in alcohol).
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